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How to Use QR Codes to Market Your Business

Quick Response (QR) Codes are those black and white squares affectionately dubbed “a psychedelic postage stamp” earlier this year by CNN that are popping up in print ads, on storefronts, business cards, TV and nearly everywhere else these days.  But what exactly are they and how should you incorporate them into your business’s marketing campaign? QR codes have been popular in Japan for over a decade and were invented in 1994 by DENSO, a subsidiary of Toyota.  Based on bar codes, which ... Read more